It was taken on New Year's Eve outside of the Rose Bowl in Pasadena, California.
The National Weather Service said it was a dust devil, and it picked up everything in sight.
The photographer of the video is the husband of FOX 10 Anchor Syleste Rodriguez.
His company, Adsport was taking part in the Rose Bowl Fan Fest when the wind picked up. He rolled on his cell phone and captured the video seen all over the world.
"It was definitely a chaotic experience," said Gary Knudson.
Gary Knudson of Phoenix was right in the middle of that dust devil that hit the fan fest at the Rose Bowl last week.
His video captured it all and now has been viewed more than 3.5 million times on YouTube.
"You could see that there was a 20 foot wide funnel that was keeping everything in that area... we were setting up for our event the next day. We had setup to the left five full blown kitchens and really did not want that thing to roll towards our tent," he said. "I had my hand on the pole; I probably would have gone for a ride had it come our direction."
One guy in the video is seen going for a ride and other tents did not survive the wind. No one was seriously hurt though.
"It's just chaos, tents flying, jumpies twirling around, the Chick Fil A cow survived," said Knudson.
The whole thing lasted just over two minutes. "When you're right in the middle of it and see the chaos, and ensuing it seemed a lot longer... you don't think how to react or what to do, there was no bravery, nothing like that. It was probably stupid, me standing there," he said.