"I thought it was a joke when my manager texted me," said Amanda Lutch, a Superstar Video employee.
Lutch had to come see for herself because the news was too hard to believe. The store she had been working in since August had burned to the ground.
"There's like a pretty steady flow of customers," Lutch said. "Yeah, we did pretty well actually probably because we were the last remaining store."
The shelves that housed the thousands of videos Lutch help customers check out remained recognizable, but Superstar Video itself was reduced to a pile of rubble after the blaze ripped through the strip mall where the rental place was located.
"It was just like I remember from being a kid in the 80's going into video stores," said Kristi Wimmer, a Superstar Video customer. "It was exactly like that."
Kristi Wimmer came back to see what was left. She watched firefighters battle the massive blaze and shot this cell phone video around 1:30 in the morning. More than 80 firefighters and 20 engines were called out, but in the end crews had to back off because the fire was just too intense.
"The firefighters were working feverously, trying to attack this," said Captain Aaron Ernberger with the Phoenix Fire Department. "I mean, they were laying it out on the line and at that point, once we get those all clears, you know we feel we've done our due diligence, lets back off and protect the other exposures from mitigating any other damages."
A total of four businesses were affected by this massive fire; and dozens of people will be out of work as a result.
"I drive and I said, oh my God, how this happen?"
That was Rumiza Adilovic, a hair dresser Peggy's hair fashion. She said she didn't recognize the building when she drove up. She lost all of her supplies and tools in the fire.
"8 years in this shop… [The] shop is maybe over ten years."
Osborn was cleaned off and reopened to traffic, but as for Lutch, she has no idea what lies ahead.
"I don't know, I don't even know if it's like worth trying to rebuild it," Lutch said.
Employees tell us "Superstar Video" has another location in Glendale. Right now, the cause of the fire remains under investigation.