New drug approved that dissolves double-chin fat

 On Wednesday, the Food and Drug Administration approved a new drug called ATX-101, it's been causing quite a bit of buzz in the cosmetic industry.

The drug targets an area we don't hear too much about; the dreaded double chin.

If you're one of many bothered by your chinny chin chin, it appears hope is on the horizon.

"Double chin, what you're thinking about is the fat in an area that should be a 90-degree angle," said Dr Pablo Prichard.

Due to weight gain or genetics, the doctor says fat cells can end up in abundance below your chin, making it appear you have two, three, or even more chins. It's called submental fullness.

Dr. Prichard is the head of plastic surgery at John C. Lincoln Hospital. He says ATX-101 is the new injectable drug that was approved by the FDA.

In trials, according to the drug maker Kythera on its website, double chin patients treated with the drug have had success in removing the fat.

"It actually dissolves the membranes in the fat cells, and once the fat cell doesn't have the membrane around it, it just dies, and all of that fat gets excreted and treated in the liver, it goes back into circulation and removes it from this specific spot," said Prichard.

The appeal for many is there's no downtime. "It's an office procedure that takes 5-10 minutes," he said.

The cost? There are no hard numbers yet, but the estimates are about $2,000 per treatment. The before and after result photos show results after 5-6 treatments of the drug. Five treatments could total over $10,000.

Prichard says there are some patients who would require just one treatment.

"You could be if you have just a little bit, but if you have a lot... it's a multi-treatment," said Prichard.

A leery public question remains whether ATX-101 is safe.

"Most definitely, I wouldn't do it to you, to find out ten years later that this gives you cancer or something, so no it's safe," said Prichard.

Prichard says ATX-101 is a synthetic form of what your liver produces naturally.

"It's actually bile, part of what is excreted in the liver to dissolve our own fat in our intestines, so it's a portion of bile," he said.

Will people invest in the treatments to get rid of extra chins?

"I would look at this, so you see this, it would be gone, but then exercise is cheaper," said Francisco Osornio.

"I think it's all about looks, looking your best so what ever improves it makes you look better," said Max Daniel.

"I think it's silly, I believe if you hit the gym and worked out, you might lose some of that double chin," said Angel Ceballo.

Dr. Prichard, who runs his own office, cautions would-be patients to take their time and do their research.

It may sound odd, but be careful who you trust your neck fat to.

"With everything else there's an art to it, don't grab a Groupon. You should research it, go out and find who is good in your area," said Prichard.

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