ReWork America: technology to help workers find jobs

Many people around the country fear the middle class is shrinking.

People are working in jobs that barely pay a minimum wage.

Many of those people have some training and skills if only there were a way for employers to find them.

That is where Re-Work America comes in.

It's a partnership, and Phoenix is the first big city to do it, using technology. Think of a souped-up LinkedIn.

At Nichols Precision in Tempe, workers make components for aerospace and defense. One of their components is on the Mars Lunar Rover.

30 employees have got really good jobs, but the owner of the company says when he's looking to hire more workers, he finds there are a lot of people with skills out there, but you'd be surprised how hard it is to find them.

"I like to use the term we are data rich, and analysis is poor, like there is no place I would learn all about you, I need something besides the simple resume," said Dante Fierros.

That is where ReWork America comes in. From the Markle Foundation, with help from LinkedIn, Maricopa Community College, and ASU. 

Markle's CEO asks why can't there be more information to help employers and employees find each other.

After all, there's lots of information if you're shopping for anything else.

"If you're looking on Zappos for a pair of shoes, you can sort by size, by color, by heel height, even men or women," says Zoe Baird.

So why can't you get that kind of detail if you're looking to pair workers with jobs?

"Unlike 10 years ago when a job seeker had to use a computer to do a job search, everybody has already been trained by Facebook, Instagram, and all the products they actually use," said Allen Blue.

The City of Phoenix is involved along with WalMart, with its 1 million employees. Both are wanting to provide more opportunities to their workers.

The next steps include perfecting an app to connect employees and employers, especially in the areas of tech, manufacturing, and retail.

It's all an effort so the 21st-century workforce can find work.
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