The Maricopa County Attorney is funding a campaign that you'll soon see in public service announcements on television.
A heartbreaking PSA reminds parents not to leave their kids or pets in the car. Bill Montgomery launched the campaign just as triple-digit temperatures set in.
"Leaving a child in a car under those conditions, you should know the second you close the car door what it is that you're creating," said Bill Montgomery.
So far this year there have been four rescues out of hot cars, two of those parents have been arrested by police.
Ericka Quintanilla cried during her first appearance after her baby girl was rescued out of a hot car last weekend. Another mother, Suhaylah Shamsiddeen was arrested and offered a plea deal after she allegedly left her 2-month-old baby in a car while she went into Whole Foods to buy formula.
A mobile billboard will also be driven around the valley, with signs that say "Don't leave me behind."
Maricopa County Attorney Bill Montgomery hopes that the campaign will save at least one child's life.