If Republicans want to win in 2016, is a shift in tone alone… enough?

The Republican Party has strong support among white voters but not much with everybody else. And for GOP strategists that's a concern. When Ronald Reagan was running, white people were nearly 90% of the electorate. Now that number is just under 70%. Mitt Romney and John McCain did poorly among Asian, black and Latino voters. Both of them lost. So broadening the party's appeal is a big priority, especially among the fast-growing group of Latino voters.

There's a lot of talk in Republican circles of changing the tone of the party. Now there are two Republican candidates who speak fluent Spanish: Marco Rubio and Jeb Bush. Rubio's family emigrated from Cuba to Florida. Bush married a Mexican woman and embraced her culture. Other Republican candidates take pains to say they care about the Latino community. So there's a shift in tone.

But how about a shift on the issues? When it comes to immigration, a defining issue for lots of Latino voters, so far no movement on the Republican side. Meanwhile Hillary Clinton is doubling down on President Obama's policies and calling for a path to citizenship for people now in the country illegally.

If Republicans want to win in 2016, is a shift in tone alone… enough?

What's your take? Comment in the box below:

Up Next:


  • Popular

  • Recent

Stories You May Be Interested In – includes Advertiser Stories