Demonstrations held outside a Discount Tire store as people are upset the owner, Bruce Halle, is backing Sheriff Joe Arpaio in the election.
The Puente Human Rights Movement organized the rally Saturday at Baseline and 3rd Street.
They say they'll take their business elsewhere after they have seen signs at some Discount Tire stores supporting Sheriff Arpaio.
They say the owner of Discount Tire, Bruce Halle, siding with Arpaio is something they cannot ignore.
"We're sending a message out to businesses, that if they're going to support Arpaio fiscally or in the media, that we're not okay with that and there are going to be consequences," said Ernesto Lopez, a protestor.
FOX 10 reached out to Discount Tire for comment and no word yet on their reaction.