AT&T is expanding its safe driving campaign, ItCanWait, and they are asking people to take a pledge to help keep roadways safer.
According to the AT&T website, new research shows that nearly 4-in-10 smartphone owners use some form of social media while driving. Almost 3-in-10 surf the net, and 1-in-10 video chat.
The website goes on to say that texting and emailing are still the most prevalent forms of social media use while driving, but other smartphone activities are becoming more common.
Facebook tops the list of activities, with more than a quarter of those polled using the app while driving. About 1-in-7 said they’re on Twitter behind the wheel.
These survey results have prompted AT&T to expand their ItCanWait campaign. Rather than focus on texting while driving, the company is hoping people while put away their phones all together while behind the wheel.
AT&T hopes people will pull over, take their pledge and share it via Twitter and Facebook so that more people will follow suit and make roadways safer.
In a press release on their website, AT&T’s Global Marketing Officer, Lori Lee writes, “When we launched It Can Wait five years ago, we pleaded with people to realize that no text is worth a life.” The same applies to other smartphone activities that people are doing while driving. For the sake of you and those around you, please keep your eyes on the road, not on your phone.”
You can take the pledge by visiting itcanwait.com.