PHOENIX (KSAZ) - It's a question that many like Aaron Shoemaker are unfortunately forced to face: What do you do to help when your friend is diagnosed with cancer?
"I donated right away and it was kinda like I need to do something... cause I kept hitting refresh, refresh," he said.
Aaron is continuously checking the $60,000 goal set on the GoFundMe page for Josh Heidkamp and his family.
Heidkamp, a 32-year-old husband and father of two, got the diagnosis of brain cancer a week before Thanksgiving. It's an aggressive form of cancer that meant the beginning of an intense and expensive battle.
As a friend for 10 years, Aaron's question remained: What do you do?
"After you ask all your friends and family, you need to start reaching out to strangers," Aaron said. "So here we go... ready to shave."
It all started with the beard. Aaron would shave it off for a $250 donation and he did it while streaming live on Facebook and got the attention he needed.
"My wife was like, 'Keep going, people are watching!'" he said. So I was like, 'I'll shave my head for $2,500 and I would even get your name tattooed on me for $5,000."
It only took a few days before Aaron was at the Gold Rule Tattoo Shop in Phoenix and going live on Facebook again after an anonymous family made the generous donation.
There's still plenty of space left for a business, brand, individual or anyone who makes a $5,000 donation and they'll have a spot forever on Aaron's body.
"Even if it's the side of the head, I'll do it," Aaron said.
Finally, an answer to the question of what he could do for help. For Aaron, it's very simple; the answer is anything.
If you would like to help out Josh and his family, an account is set up: