GLENDALE, Ariz. (KSAZ) - On Tuesday, the National Collegiate Athletic Association revealed a new logo for its marquee championship games that are going west in 2017. The logo prominently displays Phoenix, even though the Final Four event will take place at the University of Phoenix Stadium in the City of Glendale.
"But for them to unveil it as Phoenix that's a bunch of hoo-haw," said Andrea Shobe.
Downtown Glendale business owners express their blatant disappointment at their hometown being left out of the spotlight.
"I guess people see it as Phoenix being a metropolitan area, but I think it should say Glendale somewhere in there," said Shobe.
Jan Struck has owned an antique shop in Glendale for 25 years and feels the City of Glendale is often treated as the ugly stepchild to Phoenix when it comes to being recognized for the national events it hosts.
"If it's in Glendale it should say Glendale, this is not Phoenix, this is Glendale," said Strunk.
The Final Four Championship games are expected to bring a major economic boost, more than $100 million to the area. But downtown Glendale owners don't expect heavy traffic on their sidewalks or a boost to their bottom lines. They say they lack the recognition, advertising, and events planned in their hometown.
"A lot of people from out of state, they'd love our quaint historic downtown Glendale area, and yeah they'd love to come if they knew it was here," said Shobe.