You've heard of Star Wars toys and costumes, but now one Arizona agency is trying to capitalize on the movie phenomenon. ADOT has rolled out Star Wars themed traffic signs, with a very important message.
"Aggressive Driving Is The Path To The Dark Side," that's the Star Wars themed message you can see on close to 100 message boards over valley freeways.
In a galaxy far, far away, or rather in ADOT's Traffic Operations Center, you can see drivers rolling by the newest safety campaign. It taps into the force that everyone is talking about.
"A lot of people are excited about the Star Wars movie so at the same time we want to capture that and get people talking about that, and have a safety message involved," said ADOT spokesperson Doug Nintzel.
The message about aggressive driving is now trending on Twitter with a hashtag for ADOT and one for Star Wars.
While ADOT officials don't want you taking pictures of the sign while driving, they want people to keep the message spreading.
"Cut down on the speeding, cut down on the tailgating, be patient out there," said Nintzel.
According to ADOT nearly 30% of fatal accidents in the state involved speeding, so whether you're heading to a party or the movie premiere. "You're going to be sharing the highways with a lot of other people out there, so take the message to heart, aggressive driving is the path to the dark side," he said.