PHOENIX (KSAZ) - Arizona Cardinals coach Bruce Arians is showing up all over the place. On Saturday Night Live, and interviews with just about every sports channel. One local company is trying to take advantage of that.
You would think the shirt everyone would be wearing is #11, Larry Fitzgerald. But no, it's actually Coach Arians shirt. He likes a particular t-shirt and has given it his blessing because everyone wins on this one.
Who tries to sell t-shirts using the coach and not the players? Local entrepreneurs State 48 are doing it.
"A lot of people idolize the players on the field and stuff like that, but we knew how much Bruce was bringing to the Cardinals with how well he was doing, and how well the Cardinals were doing," said Nicholas Polando.
So in September the clothing maker designed a logo to represent Bruce Arians.
"The Kangle hat in every press interview, he's always wearing one, the glassers themselves you throw some headphones on and anyone is going to recognize that's coach Bruce Arians for sure," said Polando.
At this moment as the Cardinals make a run for the Super Bowl the shirts are selling faster, with part of the proceeds going to the Arians Family Foundation that helps neglected and abused children.
"We're donating $5 of every shirt to their foundation, to this point we've donated $7,000 and sold roughly 2,000 shirts," said Polando.
Coach A is not a huge fan favorite like #11, but he's beloved in the community on and off the field, his popularity is growing.
If you'd like more information, visit: https://statefortyeight.com/