It's National Business Independent Business Week and from now until July 4th, Arizonans are encouraged to shop at locally-owned businesses.
Many of these shops are offering discounts of up to 20 percent off during this special week.
This is such a fun idea. Not only are you getting great quality food, products and services, but you're also helping fuel the local economy. That's a win-win for just about everyone.
Anyone who thinks owning a local business isn't hard might want to reconsider.
"It's not the easiest job in the world, but it's really, really rewarding," said Zia Records' Tyler Hainlen. "People come in to get the stuff that they really enjoy, movies that they want to watch, music that they need to listen to."
During the week, cities around the valley are asking residents to shop local at places like Missconstrued Boutique and Gallery.
"When you put the numbers together with the salon and the tattoo shop and the artists that are involved, we have at least 200 independent entrepreneurs that sell through us, so you're supporting their families and their dreams and supporting ours as well. So it makes a huge impact on everyone here locally," explained Reanna Diehl of Missconstrued Boutique and Gallery.
Putting money back into your own community isn't a new idea, but you can find plenty of new trends when you shop.
"We have hairstylists who specialize in vivid services, which are super popular now. It's the multi-colored, bright color hair and they specialize in that.. mainly people come here for a unique, new hairstyle. They travel from all over to come here," said Diehl.
Owners say it's a two-way street with customers. The more they shop, the more services and variety can be offered.
"The community is everything down here. All the local businesses support one another to push things and it's just really important to us that everybody understands that culture," added Diehl.
Missconstrued Boutique and Gallery, Zia Records and dozens of other shops, restaurants and hot spots are offering 20 percent off through July 4th.