Ben & Jerry's newest flavor of ice cream is packed with more than just pecans and chocolate chunks.
The new flavor, Pecan Resist, contains an anti-Trump message under it's lid.
Today we launch Pecan Resist! This flavor supports groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda. Learn more and take action here >> https://t.co/Bi8YE1FvOZ pic.twitter.com/Kr6CKBX1sc— Ben & Jerry's (@benandjerrys) October 30, 2018
According to the Ben & Jerry's website, the message says, "Together, we can build a future that values equality and justice for people of color, women, the LGBTQ community, refugees, and immigrants. We can peacefully resist the Trump administration's discriminatory policies and build a tomorrow that includes everyone."
We are proud to announce that our newest flavor, Pecan Resist, supports the important work of @netargv, @womensmarch, @ColorOfChange, and @HonorTheEarth. Join them here >> https://t.co/b7mu4tVPYE pic.twitter.com/8fFJ6vL3vF— Ben & Jerry's (@benandjerrys) October 30, 2018
Pecan Resist consists of chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge covered almonds. Customers can get a pint for $6.99.