PAHRUMP, Nev. (AP) -- Dennis Hof, a pimp who gained notoriety for an HBO series about his brothel business and who fashioned himself as a Donald Trump-style Republican candidate for the state Legislature, was found dead hours after his 72nd birthday bash, authorities said Tuesday.
Hof was pronounced dead in his private residence at his Love Ranch brothel west of Las Vegas, Nye County Sheriff Sharon Wehrly said.
Ron Jeremy, a pornographic movie star who attended Hof's party, told The Associated Press that he and a woman found Hof's body after Hof failed to meet them.
Hof's eyes "were not full" and his skin felt cold, said Jeremy. "He was totally stiff. And I'm saying `Honey, we really have a problem here."'
A group that included sheriff's employees and several women watched several hours later as Hof's body was removed on a stretcher beneath a red shroud, past lawn furniture, Grecian-style statutes and signs advertising the bordello as, "Always Open, Always Tasty, No sex required."
Wehrly, who also serves as county coroner, said she saw Hof at his birthday party late Monday at a local casino-hotel reception room with more than 100 of his friends, including former Phoenix-area sheriff Joe Arpaio.
"He was sitting on a stool talking with people when I left about 10," Wehrly said of Hof, who she said had celebrated at another party during the weekend in northern Nevada. "I guess that's partying at 72."
The sheriff said there was no preliminary indication of foul play but her office was investigating. An autopsy will be conducted by the Clark County coroner in Las Vegas. Wehrly said results of the medical examination could take six weeks.
Hof, who turned 72 on Sunday, was the Republican candidate in a heavily GOP state legislative district. He had said his party would be attended by and Arpaio, the former six-term sheriff of Maricopa County.
"Boy, that's shocking," Arpaio said of Hof's death.
The former sheriff, known nationally for his positions on illegal immigration, said Hof was in good spirits when Arpaio left the party around 10 p.m. Monday.
Arpaio, who lost a Senate GOP primary in Arizona in August, said he had taken part in some of Hof's campaign efforts and was asked by Hof to speak at the party. The lawman said he delivered his comments to the crowd, wished Hof well and ate birthday cake.
"The thing I liked about him: He was with Trump and was for the Second Amendment and lower taxes," Arpaio said in a telephone interview before boarding a plane to Phoenix.
Ahead of the birthday celebration, Hof teased on Twitter that rapper and reality television star Flavor Flav would be there. Flavor Flav's "Flavor of Love" reality TV series ran about a decade ago, about the same time as Hof's HBO series "Cathouse."
Flavor Flav's lawyer, Kristina Wildeveld, said Tuesday her client did not attend.
Hof owned a handful of brothels in Nevada, the only state that allows them to legally operate.
His Love Ranch brothel outside Pahrump is where NBA player Lamar Odom was found unconscious in 2015.
The brothel was temporarily shuttered twice this year by regulators who said Hof failed to renew licenses and get proper permits for renovations.
About 20 brothels operate in Nevada, mostly in rural areas.
In addition to his legislative campaign, Hof fought a push to outlaw brothels and had problems with local regulators in the two counties where he ran licensed bordellos.
Hof had also been accused of sexual assault on at least four occasions. The Nevada Department of Public Safety has said it was investigating an allegation made in September but has released few details.
Hof had denied any wrongdoing.
Besides "Cathouse," the flamboyant Hof wrote a book titled "The Art of the Pimp," a play on Trump's book "The Art of the Deal."
Wayne Thorley, deputy Nevada secretary of state for elections, said Hof's name will remain on the November ballot. Thorley said ballots with Hof's name have already been mailed to voters but signs will be posted at polling places notifying voters of his death.
If Hof wins in the heavily GOP assembly district, officials will nominate another Republican to fill the vacancy, Thorley said.
Hof was running against Democratic Las Vegas educator Lesia Romanov.
Hof also ran for the state Legislature in 2016 as a Libertarian but lost the race.
This year, he ran as a Republican and earned backing from Trump associate Roger Stone and tax-cut activist Grover Norquist.
He upended Nevada politics this summer when he ousted an incumbent Republican lawmaker in a primary, celebrating at an election night party with former "Hollywood Madam" Heidi Fleiss.
He said the anti-brothel push and regulatory problems he's faced this year were political retribution.