Pinal County unveiling new anti-bullying PSA

- The Pinal County Sheriff Office is unveiling a new public service announcement Monday on how bullying affects kids and the dangers it poses.

In the PSA, kids read hurtful comments written by adults to other adults.

"You look like an aging transgender woman," read one child.

"We want to address the bullying, but we want to address this at its core," said Pinal County Sheriff Mark Lamb. "What are you teaching your kids? Are you yourself, as a parent, bullying people online?"

Parents allowed their kids to read the hurtful comments for this PSA in an effort to send a message - a message Sheriff Lamb said still is not being heard.

"For parents and adults, we've got to do better as a society," said Lamb.

 

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