Thief steals $10,000 watch from Scottsdale store

SCOTTSDALE, Ariz. (KSAZ) - A brazen theft at a Scottsdale jewelry store happened in broad daylight of several customers, and it was caught on camera.

Police are now asking for the public to help catch the suspects who stole a $10,000 Rolex watch.

The suspects entered the store at the Isaac Jewelers shop at Kierland Commons and posed as customers. When one tried on the watch, they ran off with it.

"Even though we had a bit of suspicion they are customers in my store when you walk in we have to treat them like customers," said Frank Isaac.

"Rolex is a watch you can resell very quickly. He knows the name and that we had that one, in particular, he went for knowing it was going to be $9,000 to $10,000 resale," said Isaac.

Seconds after putting on the watch the suspect looked around and ran out of the store. The owner says he and the manager were armed, but there were customers in the store.

"We didn't want anybody to get hurt. That's our main concern, especially sine I had customers with kids in the store and I didn't want to freak them out," he said.

Police say this is a pretty unusual case in that the thieves didn't try to hide. And knew they'd be caught on camera.

"If people are going to commit a crime they don't want to be seen or be caught. So when you see a high profile location like a jewelry store, and you know there are cameras there and in broad daylight, it's a little concerning," said James Rothschild with Silent Witness.

No threats were made, and no one was hurt. The owner has now added more security cameras and changed up the store's customer service policy.

"I would say for certain items you have to get an ID before you show it to them," said Isaac.

Anyone with information on the robbery is asked to call Silent Witness at 480-WITNESS.