My Sister's Closet ads pulled from light rail trains

Are they clever ads with a play on words, or are they just outright sexually-explicit?

A valley store's new billboards are at the center of controversy, and Valley Metro has already pulled them off their trains.

The ads are nothing new; chances are you've seen them on trucks or billboards around Phoenix.

The owner of My Sister's Closet said she entered into an advertising agreement, the ads were approved, so she was stunned when the ads were abruptly pulled.

"Wanted: One Night Stand, Buy a Bigger Chest, Make a Booty Call," my sister's closet thought these ads were cheeky, but Valley Metro thought differently.

"We had three ads that light rail didn't like; they told us they were sexually offensive," said Ann Siner.

My Sister's Closet paid to have the ads run on the light rail trains, but Ann Siner, the owner/CEO of the business, said once they were up, they were promptly pulled down.

"I feel it's outrageous because they approved the ads, the light rail train was wrapped with ads, it ran for several days. All we know is someone in the city found it sexually offensive, and the whole thing was pulled," said Ann Siner.

"We've run these ads since 2008, we've run them on billboards, on our own trucks, our own cars, even on city buses, and they were fine. Why all of a sudden one person who said they're offensive can stop them it's beyond me," said Siner.

The director of communications and marketing for Valley Metro said the ads don't meet their standards, but they remain open to working with My Sister's Closet to achieve revised artwork that fits within the standards and meets their advertising needs.

Right now, the only ad that gets to run is one that says, "Sell your Sole."

"We hope the city will talk with us and patch things up and allow us to run the four ads we want to run.

Siner said it costs around $10,000 to wrap a light rail train. 
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