Shots from the blimp, and shots from the ground are uttered in every minute of Super Bowl Coverage.
So what is that publicity worth to the University of Phoenix?
"I hope it's powerful for us, I hope it's powerful for the whole state, I mean we are on the world stage, we have about a week here to show all the great things Arizona does," said Mark Brenner with the Apollo Education Group, the owners of the University of Phoenix.
In 2006, the nations largest private university paid the Arizona Cardinals 154 million dollars for the naming rights for 20 years. Since then national championship games have been played here, along with two Super Bowls, and there will be a Final Four series here in a few years, not to mention all the nationally televised Cardinal games.
FOX 10 asked if the university gets calls from people asking about the stadium, Brenner replied with, "One of the questions is why are we doing it, the reason is to create awareness of people's opportunities to help them get a job, a better job, and an education."
One of it's 227,000 students worldwide is Cardinals great Larry Fitzgerald who is majoring in communications.