FOX BUSINESS - While some investors are celebrating Levi Strauss’ return to the public markets Thursday after decades of being a private company, many are puzzled by the CEO's recent comments that he hasn’t washed his jeans in 10 years.
Ahead of its second IPO on Thursday, which boosted its market cap to close $8 billion — a number that was far larger than it expected — Levi’s Chip Bergh admitted on CNN Business’ Markets Now that he still hasn’t washed his now decade-old pair of jeans. And he doesn’t plan to, either.
He also slammed the old wives’ tale about freezing your jeans to preserve the color and shape.
In a statement to FOX Business on Friday, Levi’s confirmed that Bergh hasn’t washed his jeans in a “washing machine” for more than a decade.