The overweight spokesman for the Heart Attack Grill has been laid to rest.
Funeral services were held on Saturday for Blair River at the Church of Jesus Christ of Latter-Day Saints in Payson.
He died Tuesday at the age of 29, after friends say he suffered from the flu and pneumonia.
River weighed 572 pounds.
He was named spokesman for the Heart Attack Grill in Chandler in November.
In addition to appearing in promotional ads, Blair was working on Heart Attack Grill The Musical.
He was a state champion high school football player and wrestler.
River leaves behind a young daughter.