Shows like American Idol and X-Factor are discovering younger and younger talent. And here in the valley, there is plenty of young talent to go around.
A recording studio in Phoenix is trying to give people an inside look at what it takes to be the next musical superstar. And they're using the web to do just that.
It's a new hybrid style of entertainment -- a real time look at how a record is made.
The music scene in the valley has had its share of success stories over the years, and the guys at Chaton Studios want to take that experience of making musical magic -- the artists and technicians and producers working hand in hand -- to the web.
Therecordingartist.com now features weekly live streams from inside this Phoenix studio.
"It's really exciting for a local band to be here and be a part of this show that is really kind of interesting," says Katherine Reckling of "Sugahbeat."
"It's a bit like reality TV, they can't turn it off. There's always the next thing and the next overdub and the next argument," says producer Otto D'Agnolo.
Therecordingartist.com gets you a membership to see all this. It's a professional recording studio and just like reality TV.
You get to peer into the window to see just what it takes to lay down the tracks and the vocals and to make a hit record.
Just $5 per month lets you experience all of this, and you get to keep the bands honest.
"A lot of times when a band goes in the studio they quit performing as soon as they make a mistake, they stop, oh lets just start over. But now that they know they're being watched instead of stopping and being so critical they force themselves to perform a little more," says D'Agnolo.
"Its ever changing and a lot of times a lot of improvising goes on and some of the best ideas are totally spontaneous," says Reckling.
That spontaneity is what D'Agnolo hopes will get more members to log on and in turn, help more local bands to produce quality music for the masses.
As for cost, the local band pays nothing. They can get a quality session and recording of their song, maybe a hit single on a record, and they've already taken that to the people via the internet at no charge to them.
The website is counting on viewer subscriptions to expand.