Voice over guy opens up about his election-time job - FOX 10 News | fox10phoenix.com

Voice over guy opens up about his election-time job

Gary Edens Gary Edens

Now that election season is over -- have you noticed the change in the last 24 hours? No more negative political ads.

We tracked down one of the guys behind some of those menacing ads that air nonstop as campaigns duke it out.

His nickname is the "phantom voice of death" -- that ominous, face-less, disembodied voice in political ads -- warning voters that dire consequences await if they make the wrong choice.

Voiceover: "When congress passed Obama care, Grey Mills stood up in the state house and said no…"

He's got a voice that sounds so familiar, but chances are you've never heard Gary Edens' smooth baritone before. But many have -- in negative campaign ads back east.

"I actually can do happy light commercials but I guess I've become typecast," Edens laughs.

Voiceover: "As long as Obama's in the white house, we can't let a democrat represent us in congress..."

Edens' background is in radio station ownership and management, but he's been around the talent side for so long he decided to give voice overs a try for fun.

It took a little tweaking here and there to get the voice just right.

"He said Gary, you're not sounding menacing enough. I said beg pardon? He said you're not sounding menacing enough!" recalls Edens.

"In a world where politicians are trying to take your money, be afraid be very afraid."

He calls himself an equal opportunity offender -- a "D" or an "R" by the name really doesn't make a difference.

As for the content, Edens says negative ads are usually opponents' opinions, not facts, and it makes for a fun hobby he can do right from the comfort of his home.

"It's an absolute hoot, it really is, it's fun to do it."

Edens says it's best to put his voice out in a market where he can't be recognized.

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