Bob Sirott's One More Thing about the new Burberry store - FOX 10 News |

Bob Sirott's One More Thing about the new Burberry store

Posted: Updated:
CHICAGO (FOX 32 News) -

One more thing, about the architecture of Michigan Avenue.

The Magnificent Mile has become one of the classiest shopping streets of the world, often mentioned in the same breath as 5th Avenue, the Champs Elysees, and Rodeo Drive.

So why is there a plaid building on the street?

Some call the new Burberry building on the 600 block of North Michigan Avenue stunning and unique, wrapped in the company's trademark plaid. I call it out of place and blatant advertising. It's like a used car salesman's loud sport coat has been thrown on an otherwise elegant building.

You can tout your brand without being tacky. Just up the street, Apple has managed to do that. So has Nike with it's toned down, understated remodeled store.

Michigan Avenue shouldn't look like the streets of Woodfield, or Disneyland.

It should look like Michigan Avenue.

Share Your Photos & Video

Powered by WorldNow

511 W. Adams St.
Phoenix, AZ 85003

Phone: (602) 257-1234
Fax: (602) 262-0177

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices