For films, Super Bowl provides super stage - FOX 10 News | fox10phoenix.com

For films, Super Bowl provides super stage

Posted: Updated:

ANTHONY McCARTNEY, AP Entertainment Writer

LOS ANGELES (AP) — The Super Bowl resembled a trip to the movie theater with several potential summer blockbusters airing new ads.

Three film trailers aired through the first half and halftime and several others were broadcast during the lengthy pre-game show. While ad rates for the Super Bowl are notoriously expensive — $4 million for 30 seconds during Super Bowl 47 — they can generate buzz and potential ticket sales.

Reactions to an ad for the sixth installment of the "Fast and Furious" franchise quickly started trending on Twitter, with series star Ludacris fielding viewers' responses.

"The cost per minute is enormous, but studios obviously feel they are going to get the biggest bang for their buck," said Paul Dergarabedian, box office analyst for Hollywood.com.

Also airing in the first half were promos for "Star Trek Into Darkness" and the "Oz The Great and Powerful." After lights went out in the Super Dome in the third quarter, an ad for the third "Iron Man" film aired.

"This is where the studios take the opportunity to plant the seeds of excitement of potential moviegoers for their biggest movies of the year," Dergarabedian said. He noted the studios aren't just aiming at domestic viewers, but the vast international audience that the Super Bowl attracts.

Film ads also played a prominent role in the ramp up to the game.

Walt Disney Co. co-sponsored an hour of pre-game coverage and used it to promote "The Lone Ranger," which stars Armie Hammer and Johnny Depp. In addition to a 90-second promo for the film, CBS aired a tie-in interspersing scenes from the film with footage of the 49ers and Ravens playing.

"World War Z" also aired an ad right before the game's kick-off.

"Identity Thief," a comedy starring Jason Bateman and Melissa McCarthy, was the rare film that will be in theaters before the summer movie season. Another February release, the Dwayne Johnson action film "The Snitch" aired an ad about 90 minutes before the game's start.

The vast Super Bowl audience makes it almost imperative for big releases to air ads during the game, Dergarabedian said, although several studios opted not to air any promos during the game.

"If you don't have a movie to crow about during the Super Bowl, then maybe your slate isn't strong enough," he said.

The game wasn't just focused on movies, with CBS airing numerous promos for their television shows and stars such as Amy Poehler and Oprah Winfrey filming ads for Best Buy and Jeep respectively. Music also played a prominent role in many ads, with an "M&M" singing Meatloaf's "I'd do Anything for Love (But I Won't do That)" and South Korean rapper Psy adapting his hit "Gangnam Style" into a commercial for the Wonderful Pistachios brand.

  • EntertainmentMore>>

  • Landmarks to light up for StandUp2Cancer telethon

    Landmarks to light up for cancer telethon

    Wednesday, August 27 2014 11:21 AM EDT2014-08-27 15:21:16 GMT

    More than a dozen landmarks across the U.S. and Canada will light up to promote next week's "Stand Up to Cancer" telethon. Organizers say the buildings that will be illuminated starting Friday include Rockefeller Center, Toronto's CN tower and the Wrigley Building in Chicago. The hourlong cancer fund-raiser will air Sept. 5 at 8 p.m. on 31 U.S. broadcast and cable networks including FOX.

    More than a dozen landmarks across the U.S. and Canada will light up to promote next week's "Stand Up to Cancer" telethon. Organizers say the buildings that will be illuminated starting Friday include Rockefeller Center, Toronto's CN tower and the Wrigley Building in Chicago. The hourlong cancer fund-raiser will air Sept. 5 at 8 p.m. on 31 U.S. broadcast and cable networks including FOX.

  • Miley Cyrus nabs top honor at VMAs, homeless teen accepts award on her behalf

    Miley Cyrus nabs top honor at VMAs, homeless teen accepts award on her behalf

    Miley Cyrus was the big winner at Sunday night's MTV Video Music Awards, but it wasn't receiving the top honor or giving an outrageous performance that had people talking.
    Miley Cyrus was the big winner at Sunday night's MTV Video Music Awards, but it wasn't receiving the top honor or giving an outrageous performance that had people talking.
  • Beyonce puts divorce rumors to rest with a kiss from Jay Z on VMAs stage

    Beyonce puts divorce rumors to rest with a kiss from Jay Z on VMAs stage

    Beyonce used the MTV stage yet again to put rumors to rest.
    Beyonce used the MTV stage yet again to put rumors to rest.
Powered by WorldNow

KSAZ-TV & KUTP
511 W. Adams St.
Phoenix, AZ 85003

Phone: (602) 257-1234
Fax: (602) 262-0177

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices