The colors of marketing - FOX 10 News | fox10phoenix.com

The colors of marketing

Posted: Updated:
NEW YORK (MYFOXNY) -

It's something most of us shoppers probably never put much thought into: the white in the Apple logo or the green in the Starbucks sign. But experts say these colors all have meanings designed to lure the customer right in.

From the yellow in the Subway sign to the black and white Raymour and Flannigan logo, when it comes to picking color companies go all out trying to get the customer to come in and spend money.

Ryan Berger and his father Ron are marketing consultants at Berger Shop in the West Village. They say companies often go through a long and very thoughtful process to pick the colors that represent their brand. Most consumers don't even realize it.

"I think it's very subconscious," Ryan Berger says. "I think when they come across and see it, they remember and it pops."

Each color has special meaning. He says green has recently grown thanks to the environmental craze.

"It's very much about earth and nature and green being eco-friendly," he says.

He points out black conveys a sleek and premium feel.

"Black has become the ultimate about style and sophistication and coolness," Berger says.

Orange conjures up feelings of affordability, hence the Payless shoe sign. Berger says yellow is associated with eating, like McDonald's and Subway.

"White has a real freshness, a real calm," he says. "Look at the work Apple has done."

So consumers may unknowingly gravitate toward the color without paying as much attention to the actual product.

"Color masks a lot of things," Berger says. "You may fall in love with the color and not worry about what's under the hood."

Berger points out that pushing the envelope on color today is all about revenue. So for example a sports team that has several jerseys in different colors has a better shot at sales going up.

  • Your MoneyMore>>

  • Conference call: your bathroom break

    Conference call: your bathroom break

    Thursday, August 21 2014 10:47 PM EDT2014-08-22 02:47:23 GMT
    We asked several people what they do when they are on a conference call. Most of them answered: "The bathroom." Yes, according to a survey conducted by InterCall, 47 percent of 500 people admitted to taking a conference call from the bathroom.
    We asked several people what they do when they are on a conference call. Most of them answered: "The bathroom." Yes, according to a survey conducted by InterCall, 47 percent of 500 people admitted to taking a conference call from the bathroom.
  • The future of books and bookstores

    The future of books and bookstores

    Thursday, August 21 2014 8:46 PM EDT2014-08-22 00:46:06 GMT
    The advent of dedicated e-readers and other devices that allow us to read electronic books has dramatically changed the publishing industry as well as the book retail industry. As an avid reader, Julee Allen is always buying books. And she prefers to buy them in person at a book store. In this age of Kindles, Nooks and other e-readers, some may call Julee and others who prefer to buy actual books part of a shrinking breed.
    The advent of dedicated e-readers and other devices that allow us to read electronic books has dramatically changed the publishing industry as well as the book retail industry. As an avid reader, Julee Allen is always buying books. And she prefers to buy them in person at a book store. In this age of Kindles, Nooks and other e-readers, some may call Julee and others who prefer to buy actual books part of a shrinking breed.
  • Using your credit card rewards

    Using your credit card rewards

    Thursday, August 21 2014 5:56 PM EDT2014-08-21 21:56:50 GMT
    Cashing in your credit card points can be a great way to shop. You've earned them. But analysts say a lot of people don't use these rewards simply because they forget. Lauren Lyons Cole, a personal finance contributor for thestreet.com, has some tips on how you can make sure to make the most of your rewards.
    Cashing in your credit card points can be a great way to shop. You've earned them. But analysts say a lot of people don't use these rewards simply because they forget. Lauren Lyons Cole, a personal finance contributor for thestreet.com, has some tips on how you can make sure to make the most of your rewards.
Powered by WorldNow

KSAZ-TV & KUTP
511 W. Adams St.
Phoenix, AZ 85003

Phone: (602) 257-1234
Fax: (602) 262-0177

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices