There she goes again. Jessica Reibsome is headed back to Starbucks for the second time today.
"I'm addicted," she admits. "They put something in it, because it keeps me coming back."
Her Starbucks budget is a whopping $60 to $80 per month. But that's actually on the decline.
"It was $200," she said.
There's no giving up it.
"I can't detox," she quips.
So recently, Reibsome bought a Keurig single-serve coffee maker. Reibsome joins an estimated 12 million others who have gone for the no fuss, no muss cartridge coffee maker.
"To me it's a total game changer," said Daniel Cox, a coffee consultant whose advice drives decision making for large companies and restaurants.
Cox said the proliferation of single-serve units is more than a fad. He expects the units will evolve to become more versatile and its small plastic cups will ultimately dominate the coffee aisle.
"Supermarkets that used to look at coffee as a loss-leader all of the sudden saying, ‘hey there's money to be made,'" he said. "This is not what I would call a flash in the pan."
As optimistic as Cox is about the prospects for a single-serve revolution, Jessica Reibsome is a bit disappointed.
Even though she has genuine Starbucks grounds to brew in her K-Cup maker, she says the just flavor cannot compare to the coffee house.
"It still does not beat it," she said.
Reibsome spent $100 on the coffeemaker. The way the math works, it should pay for itself in about 3 months -- that is, if she gave up her Starbucks visits.
But she hasn't, and she won't
She could save a dollar a cup on plain black coffee. Reibsome said the cost of creamers and sweeteners, which she loves, muddies the math, too.
The real problem, however, is the taste.
She craves the coffee house and what she calls "liquid addiction."
"I always joke. I need to buy stock in Starbucks," she said. "I think it's a good stock bet."