FOX 10's Cory McCloskey learns about Dutch Bros. Coffee's "Drink One for Dane" campaign, where all 12 Arizona locations will donate 100 percent of their proceeds to fight Lou Gehrig's disease on Friday.
The event kicks off Amyotrophic Lateral Sclerosis (ALS) Awareness Month and is held annually in honor of company co-founder, Dane Boersma, who was diagnosed with ALS in 2005 and passed away in late 2009.
ALS is a disease that affects how the nervous system controls voluntary muscle movement. There is no cure for ALS and most people diagnosed with the disease die within three to five years.
Arizona Dutch Bros. raised $8,000 for the local Muscular Dystrophy Association chapter in 2012; they increased their goal to $15,000 this year.
Since becoming involved with MDA in 2007, Dutch Bros. has donated over $625,000.
If you can't make it by a stand on Friday, you can donate at danesdrive.org.