Target CEO Gregg Steinhafel issued a statement Friday regarding the breach of an estimated 40 million credit and debit card accounts at Target stores between Nov. 27 and Dec. 15.
Steinhafel reiterated that customers will not be held financially responsible for fraudulent activity on their credit and debit accounts, and offered free credit monitoring services as an extra assurance.
With shoppers' confidence shaken, Target is also offering a 10 percent discount to its guests at U.S. stores on Dec. 21 and 22.
-The 10 percent discount can be layered with other savings (ex. REDcard 5%, Cartwheel)
-If you've been issued a new REDcard, call the number on the back of your REDcard with your receipt. REDcard Account Services can make the 5 percent sale adjustment.
-No price adjustments can be made for previous purchases
-Exclusions: Gift cards, airtime cards, prepaid cards, iTunes cards, Apple, Bose, all video games, PlayStation 4 consoles, Xbox One consoles, Target Mobile(SM), prescriptions, optical, clinic, alcohol.
TARGET'S TIPS FOR CUSTOMERS
Target Corp. issued the following tips to help consumers understand actions they can take following the breach.
MESSAGE FROM TARGET CEO GREGG STEINHAFEL
"Yesterday we shared that there was unauthorized access to payment card data at our U.S. stores. The issue has been identified and eliminated. We recognize this has been confusing and disruptive during an already busy holiday season. Our guests' trust is our top priority at Target and we are committed to making this right.
We want our guests to understand that just because they shopped at Target during the impacted time frame, it doesn't mean they are victims of fraud. In fact, in other similar situations, there are typically low levels of actual fraud. Most importantly, we want to reassure guests that they will not be held financially responsible for any credit and debit card fraud. And to provide guests with extra assurance, we will be offering free credit monitoring services. We will be in touch with those impacted by this issue soon on how and where to access the service.
We understand it's been difficult for some guests to reach us via our website and call center. We apologize and want you to understand that we are experiencing unprecedented call volume. Our Target teams are working continuously to build capacity and meet our guests' needs.
We take this crime seriously. It was a crime against Target, our team members, and most importantly, our guests. We're in this together, and in that spirit, we are extending a 10% discount – the same amount our team members receive – to guests who shop in U.S. stores on Dec. 21 and 22. Again, we recognize this issue has been confusing and disruptive during an already busy holiday season. We want to emphasize that the issue has been addressed and let guests know they can shop with confidence at their local Target stores."