Housing market slows; sellers get creative to grab attention - FOX 10 News | fox10phoenix.com

Housing market slows; sellers get creative to grab attention

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A realtor says the market is changing and sellers are going to have to get more creative to sell their homes.

The house located in north Scottsdale is listed for a cool $2.4 million dollars.

The owner is hoping if you can't commit totally to the house, may be the prancing horse in the garage will seal the deal.

This prancing horse lives in a six car garage.

If you want the Ferrari, buy the house at full price and the car comes with it.

"A hard top convertible -- it's a rare car, it's unique.. they're not easy to get," said realtor Andrew Bloom, who says the home's owner agreed to use his personal 2013 Ferrari California to rev up a real estate market that some have described as stalling.

"In this market, you have to offer some incentives.  You want to speak to buyers out there and say hey, we've got a unique product and we've got something.. want to throw in with it, so we stand out," he said.

The 7,600 square foot house has a stunning back yard, five bedrooms, six and a half baths -- it's loaded.  So is the Ferrari with a price tag of about $225,000 says Bloom.  It's only been driven 3,200 miles.

Bloom is marketing the unique house-car listing this week at what he calls the greatest show on Earth: the Barrett-Jackson car auction in Scottsdale. He has had a booth at the auction for over 10 years.

"We're having visitors from all over the world stop by our booth and get info on the housing market," said Bloom.

With a balanced market, Bloom says expect more incentives offered in luxury listings.  He says cars, golf memberships and vacations are just some of the things people may offer as they try to stand out in a crowded market.


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