Tech companies love April Fools' Day pranks - FOX 10 News | fox10phoenix.com

Tech companies love April Fools' Day pranks

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Redbox told us its new a color-changing console would match our mood. Twitter announced the Twitter Helmet. And Kodak introduced its Picture Kiosk Drone.

None actually exist. All found us on April 1 through the Internet.

Silverback Social CEO Chris Dessi spoke to Fox 5 via Skype, a service that did not try to punk us this April Fools' Day, unlike seemingly every other somewhat-hip company: Sony, which claimed it invented a way to convert human food into a power source for electronic devices.

Toms and Uber teamed up to create a promo video for "Shoeber," cars without wheels.

And Samsung vowed to use pigeons to bring free Wi-Fi to the city of London.

"They do put money behind it, they do put time and effort behind it and it results in something that's really fun, really playful and highly effective as a marketing tool on behalf of these clients," Dessi said.

If many of those clients seem to deal in new technologies, Dessi said that makes sense.

"They live and die by how cool they are perceived to be," he said.

An ad displaying a giant brand's sense of humor helps to humanize that brand, making even the largest corporation seem cool.

"There are people who wait all year to see what Google is going to do on April Fools' Day," Dessi said.

And indeed, Google owns April Fools' Day trickery. It debuted an Emoji translator, a Pokémon mapping system, and at least 13 other pranks this April Fools' Day alone. But because Google counts on its users to reveal its hijinks, even more internal capers may exist undiscovered.

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