Social streaming video from your iPhone with YEVVO - FOX 10 News | fox10phoenix.com

Social streaming video from your iPhone with YEVVO

Posted: Updated:
MYFOXNY.COM -

We met YEVVO's 26-year-old co-founder and CEO, Ben Rubin, on a rainy day in Madison Square Park. Among the four of us (Ben, me, my photographer, and the representative from Ben's PR firm), we had four smartphones and the free app Rubin created.

"What if you were going live during this interview and then somebody [online] started asking questions and then [that somebody] actually helped to create the content?" Rubin asked.

From a reporter's perspective, outsourcing questions mid-interview to anyone anywhere holding a smartphone sounded a lot like a total nightmare. But to Rubin, that's just participatory media, something he believes reporters and nearly everyone else will soon embrace thanks to a company he co-founded.

"Have you seen my YEVVO?" he asked. "I'm YEVVO-ing."

Rubin made up the word "YEVVO." It's meant to appear all in caps but is not an acronym or an abbreviation. Rubin hopes it comes to mean: live participatory streaming video

"Every time somebody thinks: 'I wish my friends were here,'" Rubin said of the ideal time to use his product.

With YEVVO, anyone anywhere with an Internet connection can press a button on their phone and instantly see through the camera of a willing someone else's phone anywhere else on the planet -- one button inviting your world into your life in real time.

"We believe it could be a community," Rubin said. "It could be a way to express yourself."

Facebook, Twitter, Instagram: All allow us to share moments as they happen with audiences we determine. YEVVO seeks to do the same but it improves upon the immediacy of how we share, inviting the audience to interact during the creation of the content.

"Of course," Rubin said, "if Jay-Z or Lady Gaga would start to use it, they'd probably break our servers."

To invite viewers, one distributes a link to their broadcast via e-mail, Twitter, text, Facebook, etc. Like SnapChat, once the stream ends, the video no longer exists.

"There was Picasa and Flickr and then Instagram came and said: 'Well, there could be a community there,'" Rubin said.

Rubin calls would-be competitors like Ustream, Livestream and Justin.tv "beautiful product," but he believes none of those streaming services employ the medium quite like YEVVO does: less as a tool for enterprise and more as a participatory window into an individual's world.

"It's a way to bring people together to tell their stories," Rubin said.

YEVVO's a little more than a year old and experiencing 20 percent week-over-week growth. Whether or not his company evolves into the Instagram of streaming video as he hopes, Rubin believes the participatory media age is coming. And soon.

  • Local NewsLocal NewsMore>>

  • Dispute over reclining seat diverts flight, again

    Dispute over reclining seat diverts flight, again

    Tuesday, September 2 2014 8:21 AM EDT2014-09-02 12:21:27 GMT
    Delta photoDelta photo
    A Delta Air Lines flight from La Guardia Airport to West Palm Beach, Florida, was diverted to Jacksonville because of a dispute between passengers over a reclining seat. Delta reportedly says the flight was diverted Monday night when a woman got into an argument with a passenger behind her when the woman was trying to recline her seat while the other passenger was trying to sleep on the tray table.
    A Delta Air Lines flight from La Guardia Airport to West Palm Beach, Florida, was diverted to Jacksonville because of a dispute between passengers over a reclining seat. Delta reportedly says the flight was diverted Monday night when a woman got into an argument with a passenger behind her when the woman was trying to recline her seat while the other passenger was trying to sleep on the tray table.
  • High school football player dies

    High school football player dies

    Tuesday, September 2 2014 7:12 AM EDT2014-09-02 11:12:05 GMT
    A 16-year-old high school football player from Staten Island is dead after collapsing during practice Monday, officials said. The teen's father says Miles Kirkland-Thomas collapsed Monday morning during practice for Curtis High School. He was pronounced dead at a hospital.
    A 16-year-old high school football player from Staten Island is dead after collapsing during practice Monday, officials said. The teen's father says Miles Kirkland-Thomas collapsed Monday morning during practice for Curtis High School. He was pronounced dead at a hospital.

  • Bill Clinton to appear in New Haven for fundraiser

    Bill Clinton to appear in New Haven for fundraiser

    Tuesday, September 2 2014 6:24 AM EDT2014-09-02 10:24:23 GMT
    Former President Bill Clinton is scheduled to headline a rally in New Haven to raise money for Democrats running in elections across the country. Clinton is set to appear at the event at the Omni New Haven Hotel on Tuesday. He'll be joined by Gov. Dannel P. Malloy and Lt. Gov. Nancy Wyman, who are seeking re-election in November.
    Former President Bill Clinton is scheduled to headline a rally in New Haven to raise money for Democrats running in elections across the country. Clinton is set to appear at the event at the Omni New Haven Hotel on Tuesday. He'll be joined by Gov. Dannel P. Malloy and Lt. Gov. Nancy Wyman, who are seeking re-election in November.

Powered by WorldNow

KSAZ-TV & KUTP
511 W. Adams St.
Phoenix, AZ 85003

Phone: (602) 257-1234
Fax: (602) 262-0177

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices