Photographer: David Paul Morris/Bloomberg via Getty Images
NEW YORK - Most Americans have not planned their year-end charitable donations, a new AP-NORC poll finds, even as nonprofits depend on a surge of late-December giving to meet their budget goals.
By the numbers:
The survey, which was conducted in early December by The Associated Press-NORC Center for Public Affairs Research, found that about half U.S. adults say they’ve already made their charitable contributions for 2025. Just 18% say they've donated and will donate again before the year is over. Only 6% report they haven’t given yet but will do so by December's end. The rest, 30%, haven't donated and don't plan to.
Another avenue for nudging Americans to give is more widely used, even if individual donations are small. The AP-NORC poll found that about 4 in 10 U.S. adults say they donated to a charity when checking out at a store this year.
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Perhaps no day is more consequential for fundraisers than GivingTuesday. Beginning as a hashtag in 2012, the well-known celebration of generosity now sees many nonprofits leverage the attention to solicit donations on the Tuesday after Thanksgiving. Americans donated an estimated $4 billion to nonprofits this most recent GivingTuesday.
But Americans were much more likely to make a Black Friday purchase than a GivingTuesday gift this year. Just under half say they bought something for Black Friday, according to the poll, compared to about 1 in 10 who say they donated to a charity for GivingTuesday.
Local perspective:
"Black Friday gets the lion’s share of things," said Oakley Graham, a 32-year-old from Missouri. "And then you’ve got GivingTuesday a couple days later. Most people have probably spent all their spending money at that point."
Graham said his family has "definitely tightened the financial belt" in recent years. He and his wife are dealing with student loan debts now that the Trump administration suspended their repayment plan. Their two young children are always growing out of their clothes. It's good if there's anything left for savings.
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He still tries to help out his neighbors — from handiwork to Salvation Army clothing donations.
"Not that I'm not willing to give here and there," he said. "But it seems like it's pretty tough to find the extra funds."
Dig deeper:
Most 2025 donors say the amount they gave wasn't affected much by this year's federal funding cuts or the government shutdown, according to the AP-NORC poll, although about 3 in 10 say those situations did impact the charities they chose to support.
The survey suggests that, while private donors mobilized millions to fill funding gaps and hunger relief groups saw donation totals spike last month, many Americans did not respond with their pocketbooks to the nonprofit sector's newfound pressures this year.
The Source: The Associated Press contributed to this report. The information in the story comes primarily from a national survey conducted in early December by The Associated Press-NORC Center for Public Affairs Research, which polled U.S. adults about their charitable giving habits in 2025. This story was reported from Los Angeles.