CLEVELAND, Ga. - A private Christian college in Georgia has announced that it will no longer purchase or carry any apparel from Nike after the company's recent advertisement featuring Colin Kaepernick.
In an announcement on the school's website, Truett McConnell University President Dr. Emir Caner said that the college would not support a company that uses someone to market their products who "mocks our troops."
"For Nike to then hire Colin Kaepernick," Caner said, "a person known for wearing pigs on his socks, mocking law enforcement, kneeling against our flag, and mocking our troops, is reprehensible to my family and to the Truett McConnell family."
The university will discontinue a relationship with the sportwear company in the school's athletics as well as the campus store.
Any current Nike gear will still be sold, but all proceeds will be donated to the Wounded Warriors and the Fraternal Order of Police.
"If Nike chooses to apologize to our troops and to our law enforcement officers, then - and only then - will TMU reconsider their brand," President Caner said in a statment.. "In the meanwhile, let us honor true heroes, those who protect us daily, some even sacrificing their own lives. They are the true heroes."
The president sat down with FOX 5 to explain his reasoning, which he explained showed his faith, the campus' stance, but did not represent the views of all students.
"What [Kaepernick] is doing is insulting millions of Americans, military, non-military. Kneeling is the provocative point of being unpatriotic," Dr. Caner said.
Truett McConnell University is not the only college that has decided to drop Nike after airing an ad featuring the former NFL quarterback. Missouri's College of the Ozarks has also dropped the brand, saying that the choice was "promoting an attitude of division and disrespect toward America."
While the announcement of the sponsorship choice did drop Nike's stock earlier last week, a new report said the company's online sales after the announcement grew 31 percent.
While many students told FOX 5 they agree with the decision, one student athlete tells us he still supports Kaepernick.
"He's one of my favorite athletes. He's just doing what he thought was right," said track and field athlete Jabari Williams. The athletes-- we support Kaepernick," he said.