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Panama City Beach landmark Jaws Souvenirs shop destroyed by early morning fire

By
FOX 35 Orlando
Florida
Published August 22, 2026 7:34 PM MST
Published August 22, 2026 7:34 PM MST

The Brief

    • A massive early morning fire completely destroyed Jaws Souvenirs, an iconic beach retail shop on Thomas Drive in Panama City Beach.
    • Fire crews from multiple surrounding agencies—including Panama City, Bay County, and Naval Support Activity—responded to attack the flames with elevated water streams.
    • The cause of the blaze remains under investigation, and officials have not indicated whether the building will be cleared for rebuilding.

PANAMA CITY BEACH, Fla. - An iconic Panama City Beach souvenir shop, Jaws Souvenirs, was destroyed in an early morning blaze, Friday. 

In a multi-agency response to Jaws Souvenirs on Thomas Drive on Aug. 21, fire crews worked to bring the fire under control. 

Fire crews responded to a large souvenir shop in Panama City Beach that caught fire on Aug. 21. (Source: City of Panama City)

The Panama City Fire Department assisted by providing elevated water streams to help attack the flames from above – the department said – while Naval Support Activity-Panama City Fire and Panama City Fire Department also provided mutual aid, Bay County Florida Emergency Services reported. 

Walton County Fire Rescue, Florida, South Walton Fire District and Jackson County Fire Rescue also assisted. 

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Fire crews responded to a large souvenir shop in Panama City Beach that caught fire on Aug. 21. (Source: City of Panama City)

What is Jaws Souvenirs? 

Jaws Souvenirs, located at 7100 Thomas Drive in Panama City Beach, is known for its wide selection of beach gear, swimwear and custom T-shirts and shark jaw entrance. The value store boasts low prices with items at $9.99 or less. 

What we know:

The origin of the fire is not known at this time. 

It's not known if the store owner will attempt to rebuild. 

Fire crews responded to a vehicle fire in north Panama City. (Source: City of Panama City)

Big picture view:

The blaze at Jaws Souvenirs was one of three fire incidents in the Bay County area within days. A lightning strike hit a home in Lynn Haven while crews also put out a vehicle fire in north Panama City. 

The city of Panama City extended its sincere appreciation to the men and women who answered the call. 

The Source: Information in this story was gathered from the Panama City Fire Department, Bay County Florida Emergency Services and the city of Panama City. 

FloridaNews