Target going gender neutral in some sections

Target stores are undergoing a sex change of sorts.

The retail giant announced last week its stores would begin phasing out some gender-specific product categories and switch to gender-neutral displays and colors after guests complained, or, as a company statement said, "raised important questions."

"Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance," the statement, posted to Target's website, said. "For example, in the kids' Bedding area, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, we'll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves. You'll see these changes start to happen over the next few months."

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