LOS ANGELES - Post and Hostess are giving consumers a new way to enjoy a childhood staple snack: Twinkies in cereal form.
The classic cream-filled spongy pastry now comes in bite-sized golden nuggets that Post claims “not only tastes great with milk but also outside the bowl.”
“Knowing that taste remains the No. 1 purchase driver of cereal, we conducted multiple consumer tests, and the new Twinkies Cereal delivered,” Josh Jans, brand manager of cereal partnerships at Post, said.
Oh, and if you’re wondering “where’s the cream filling?” You’ll have to settle for cream flavoring in each bite.
This isn’t the first time Post and Hostess teamed up to bring dessert to the breakfast table. In 2018, the two companies released Honey Bun and Donettes powdered mini donuts cereals.
Twinkies cereal will be available in grocery stores nationwide in December.