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Van Leeuwen is looking for an ice cream taster

By FOX TV Digital Team
FOX TV Stations
Food and Drink
Published June 25, 2023 7:32 AM MST
Published June 25, 2023 7:32 AM MST
Ice cream for breakfast: How a blizzard inspired a beloved holiday
Ice cream for breakfast: How a blizzard inspired a beloved holiday

Ice cream for breakfast: How a blizzard inspired a beloved holiday

A 1966 blizzard in Rochester, NY led one fun-loving mother to invent a new holiday: Ice Cream for Breakfast Day. (Credit: FOX Weather)

Van Leeuwen, the ice cream company known for wacky flavors, is celebrating its 15th birthday with a contest that could land you the role of LICT: lead ice cream taster.

The Brooklyn-based brand said in addition to consulting on flavors, the contest winner will receive:

  • A three day, two night trip to NYC July 17-19 (includes flights and a stay at the Wythe Hotel)
  • Every flavor of ice cream Van Leeuwen produces shipped to your door
  • Free ice cream for a year
  • Direct line to the flavor master, Ben Van Leeuwen
GettyImages-1328761115.jpg

A womans Van Leeuwen new Kraft mac and cheese flavor ice cream melts due to the high temperatures at a popup truck near Union Square on July 14, 2021 in New York City. (Photo by Alexi Rosenfeld/Getty Images)

Applicants have to submit a video on the company’s website answering the following questions:

  • Why do you love ice cream?
  • What’s your favorite VL flavor?
  • Why do you want to be our LICT?

"Bonus points if you include Van Leeuwen or post on social media with the hashtag #LICTContest," Van Leeuwen said.

READ MORE: Häagen-Dazs turns classic ice cream flavors into breakfast treat

The deadline to enter is July 6.

In March, Van Leeuwen teamed up with Hidden Valley Ranch to launch a ranch-flavored ice cream. And last year, Van Leeuwen released a limited Grey Poupon dijon mustard ice cream to replace its spring Kraft Macaroni and Cheese and pizza ice creams. The company also makes more traditional flavors.

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