Snoop Dogg's 'Gin & Juice' drink brand to sponsor college football bowl game

The Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop will be played at Arizona Stadium in Tucson on Dec. 28. It's expected to feature teams from the Mountain West Conference and Mid-American Conference.

GCU joining West Coast Conference in 2025

Gonzaga, LMU, Pacific, Pepperdine, Portland, Saint Mary's, San Diego, San Francisco and Santa Clara are the current members of the WCC.

Paying college athletes appears closer than ever. How could it work and what stands in the way?

A settlement being discussed in an antitrust lawsuit against the NCAA and major college conferences could cost billions and pave the way for a new compensation model for college athletes.

After Barstool Sports sponsorship fizzles, Snoop Dogg now attached to Arizona Bowl

The "Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop" is scheduled for Dec. 28 at Arizona Stadium and will match teams from the Mountain West Conference and Mid-American Conference.

Nike to sign Caitlin Clark to deal as hotly contested sweepstakes comes to end: report

The Caitlin Clark shoe deal sweepstakes reportedly came to an end Sunday with Nike being the one to ink the Indiana Fever rookie to a deal over the likes of Adidas, Under Armour and Puma.

ASU sanctioned by NCAA for improper football recruiting visits during pandemic

ASU and four former members of its football coaching staff have reached an agreement with the NCAA on penalties for impermissible in-person contact with recruits during the COVID-19 dead period.

NCAA eases transfer rules in response to court order

NCAA athletes will be immediately eligible to play no matter how many times they transfer — as long as they meet academic requirements — after the association fast-tracked legislation Wednesday to fall in line with a recent court order.

BYU hires Suns assistant Kevin Young as new head coach

BYU hired Phoenix Suns associate head coach Kevin Young to replace Mark Pope, who left to coach Kentucky, the school’s athletic director announced Tuesday.

WNBA draft: Caitlin Clark picked No.1 overall by Indiana Fever

Caitlin Clark finished her career at Iowa as the all-time leading scorer in NCAA Division I history with 3,951 career points.

New NAIA policy significantly restricts transgender athletes from women’s sports

The National Association of Intercollegiate Athletics has implemented a policy effectively barring transgender athletes from participating in women's sports.

Final Four: Game, rush hour could crowd roads
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Glendale got pretty crowded ahead of the Men?s NCAA Championship game, and people going to the game or live in the area where the game is taking place will need to keep traffic in mind. FOX 10?s Irene Snyder has more on how Glendale is working to control traffic.

South Carolina caps off flawless season with NCAA Championship victory

Dawn Staley and South Carolina completed their perfect season, ending Caitlin Clark’s historic college career with an 87-75 win over Iowa in the NCAA championship game Sunday.

Final Four: Glendale gears up for hoops action
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Ahead of the Final Four games on Saturday, there were plenty of action happening at State Farm Stadium in Glendale, including a party on the big lawn. FOX 10 Photojournalist Joe Tillman has more.

Basketball fans flock from across the globe for Final Four action

People are flying in from all over the world to witness the spectacle of the Final Four being played this weekend in Glendale. Spectators from Alaska to Australia have flown into the Valley for the festivities.

Final 4 attracts fans from all ends of the earth
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The Final Four host committee party is even making sure basketball fans who fly into Sky Harbor have a good time the moment they land. Even those from Alaska and Australia! FOX 10's Lauren Clark has the story.

Free Valley Metro rides in Phoenix for Final Four
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Valley Metro will help you avoid all of the traffic jams when you're heading to all of the Final Four events in Phoenix this weekend. FOX 10's Danielle Miller reports.

NCAA Women's Final Four tickets double in price, reflecting unprecedented demand

Tickets for the NCAA Women's Final Four are commanding double the price of the men's games, with the average ticket for the women's semifinals reaching $2,323 compared to $1,001.21 for the men's, according to Logitix.