'No Buy January': New trend goes viral

Name: 'No Buy January': New trend goes viral
Uploaded: 2026-01-24T01:05:35Z
Description: People have heard about 'Dry January,' and now, there's another new trend to kick off the new year. It's called 'No Buy January,' which means only buying essentials all month long. Reporter Gerri Willis has more.

People have heard about 'Dry January,' and now, there's another new trend to kick off the new year. It's called 'No Buy January,' which means only buying essentials all month long. Reporter Gerri Willis has more.

Posted January 23, 2026 6:05pm MST