Ferrari's first EV sells for staggering $40M at Monterey auction
A vehicle from Ferrari's first electric model, the Luce, is on display on the sidelines of the Pebble Beach Concours d'Elegance auto show. Photo: Andrej Sokolow/dpa (Photo by Andrej Sokolow/picture alliance via Getty Images)
Ferrari’s first fully electric vehicle sold for a staggering $40 million at auction in Monterey, California.
The 2026 Ferrari Luce "Tailor Made," identified as "Chassis 0," is the first production chassis from the Italian luxury automaker’s new electric vehicle program, according to RM Sotheby’s.
The one-of-a-kind Ferrari was sold during RM Sotheby’s Monterey auction, with all proceeds benefiting educational initiatives through the Ferrari Foundation, a 501(c)(3) public charity. The buyer’s premium was waived for the sale.
The Luce marks a major milestone for Ferrari as the company enters the fully electric vehicle market. Ferrari has described the model as the first fully electric car in the Prancing Horse’s history.
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The $40 million example was configured through Ferrari’s Tailor Made personalization program and features several details developed specifically for the vehicle.
Its exterior is finished in Madreperla Semi-Gloss paint, which Ferrari says produces iridescent reflections that shift from green to violet depending on the angle and intensity of the light.
Inside, the Luce features Perla-colored Le Mans metallic leather made from specially selected Swiss hides, along with Grigio Corvara secondary elements instead of traditional black trim.
Ferrari also equipped the car with dedicated wheels, bespoke brake calipers and special Ferrari badging set against an optical white background. A plaque identifies the vehicle as "Chassis 0," distinguishing it as the first production chassis in the Luce program.
The winning bidder will not take immediate possession. Following the auction, the car is expected to return to Ferrari’s headquarters in Maranello, Italy, with final delivery currently scheduled for the first quarter of 2027.
The vehicle was built to U.S. specifications. If it was purchased by a buyer outside the U.S., that buyer will be responsible for export, import and federalization requirements, according to the auction listing.
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