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Here are the hottest Halloween costumes for 2025, according to Google

By
FOX Local
Holidays
Published October 15, 2025 3:49 PM MST
Published October 15, 2025 3:49 PM MST
article

FILE - A model wearing a costume based on the charecter Rumi poses for photographs at the KPop Demon Hunters themed zone at Everland on Sept. 30, 2025 in Yongin, South Korea. (Photo by Han Myung-Gu/WireImage)

The Brief

    • Google revealed its 2025 Frightgeist outlining the most-popular costume search trends in the U.S.
    • This year, "KPop Demon Hunters" was the most popular costume trend across the country.
    • Other top searches included Labubu and "Wicked" characters.

It’s spooky season once more and Google has unleashed its annual Frightgeist which outlines the most-popular costume searches and trends across the United States.

This Halloween is "gonna be, gonna be golden" as the top three most-searched overall costume ideas were Rumi, Zoey and Mira from Netflix’s wildly popular animated movie, "KPop Demon Hunters."

Other pop culture and entertainment trends were reflected in Google’s costume search analysis, with Labubu and Chicken Jockey from Minecraft making an appearance in the top 10. 

Take a deeper dive into what costume ideas people are searching for ahead of this Halloween. 

Top overall costume searches for 2025

  1. Rumi (From "KPop Demon Hunters") 
  2. Zoey (From "KPop Demon Hunters") 
  3. Mira (From "KPop Demon Hunters") 
  4. Jinu (From "KPop Demon Hunters") 
  5. Baby Saja (From "KPop Demon Hunters") 
  6. Chicken Jockey (From Minecraft)
  7. Labubu
  8. Derpy the tiger (From "KPop Demon Hunters") 
  9. Elphaba (From "Wicked)
  10. The Lorax
  11. Hamilton
  12. Nightwing
  13. Nurse (From Silent Hill)
  14. Toothless (From "How to Train Your Dragon")
  15. Glinda (From "Wicked")
  16. Ladybug
  17. Gabby (From "Gabby’s Dollhouse")
  18. Supergirl
  19. Donnie Darko
  20. Founding Father
  21. Wednesday
  22. Cleo De Nile (From "Monster High")
  23. Lord Farquaad (From "Shrek")

Top kids costumes for 2025

  1. Rumi (From "KPop Demon Hunters") 
  2. Labubu
  3. Zoey (From "KPop Demon Hunters")
  4. Mira (From "KPop Demon Hunters")
  5. Jinu (From "KPop Demon Hunters")
  6. Baby Saja (From "KPop Demon Hunters")
  7. Derpy the tiger (From "KPop Demon Hunters")
  8. Elphaba (From "Wicked)
  9. Demon
  10. Creeper (From Minecraft)
  11. Toothless (From "How to Train Your Dragon")
  12. Chicken Jockey (From Minecraft)
  13. Race car driver
  14. The Lorax
  15. Glinda (From "Wicked")

Top dog costumes for 2025

  1. Labubu
  2. Derpy the tiger (From "KPop Demon Hunters")
  3. Chicken
  4. Ihop
  5. Krypto
  6. Nezuko Kamado (From "Demon Slayer")
  7. Pickleball champ
  8. Superman
  9. Thing (From "Addams Family")
  10. Pet spider
  11. Glinda (From "Wicked")
  12. Ambulance
  13. The Lorax
  14. Elvis
  15. Flying monkey

For more trends, click here. 

How to see top trending costumes in your area

Local perspective:

If you want to know the hottest trending costumes in your area, click on "Costume Map" at the top of the Google Frightgeist page, then hover or click on the region where you live. 

The Source: Information for this article was taken from Google’s 2025 Frightgeist and previous reporting from FOX Local. This story was reported from San Jose. 

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