Instagram testing feature that lets you secretly watch stories – for a fee

Instagram is testing a paid subscription model that lets users pay a fee to secretly watch stories on the social media app, among other perks. 

Meta, Instagram’s parent company, confirmed the news to FOX Local. Here’s what they said: 

Instagram story’s anonymous viewer

What we know:

Among the most notable features of the paid model is the ability to watch a story without showing up as a viewer. 

Other features include: 

  • Unlimited audience lists for Stories, beyond Close Friends
  • Ability to see how many people rewatched your story
  • Spotlighting a story once a week
  • Showing "extra love" with animated "super hearts" on stories
  • Extending stories for an additional 24 hours
  • Search your story viewer list instead of scrolling through it. 

Instagram logo (Photo by Jonathan Raa/NurPhoto via Getty Images)

What they're saying:

A Meta spokesperson said paid model testing began in February in a few countries "to give people more enhanced ways to use our products, while keeping our core experience free for everyone."

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"Our hope from these tests is to understand what’s most valuable to people in a premium feature set. This is a test that is part of that ongoing work."

What we don't know:

Meta didn’t say exactly where the paid model is being tested, but several reports say it’s Mexico, Japan and the Philippines. 

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Dig deeper:

The testing comes as Meta was found liable in two separate court challenges this week. The first was in New Mexico, where a jury determined the company harms children’s mental health and safety, in violation of state law. A second jury in California on Wednesday decided Meta and YouTube use their platforms to hook young users without concern for their well-being. In California, Meta and YouTube will pay millions to a woman who said she became addicted to social media as a child and that the addiction exacerbated her mental health struggles.

The Source: This report includes information from Meta and Tech Crunch.

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