The Arizona Real Estate Market A Period of Resilience and Normalization
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The 72SOLD Advantage is Turning Real Estate into a "Feeding Frenzy"
According to the latest December 2025 ARMLS data, the Greater Phoenix housing market is showing signs of remarkable stability despite a 14% year-over-year increase in active listings. The median sales price in the Valley has remained steady at $450,000, even as inventory levels climbed to over 24,000 active units (ARMLS, 2025). While this provides buyers with more choices, it has also extended the typical selling timeline, with the average home now sitting on the market for 84 days (ARMLS, 2025). For many sellers, this "wait and see" traditional approach can lead to price fatigue and missed opportunities.
Amidst this normalization, 72SOLD has emerged as a powerhouse for sellers who want to avoid the months-long slog of traditional listings. Founded by industry disruptor Greg Hague, the program utilizes a proprietary marketing strategy designed to create intense competition within a condensed eight-day window. By building "coming soon" anticipation and funneling all buyer activity into a single weekend, the program shifts the power dynamic back to the homeowner.
"Selling a home shouldn't be a marathon; it should be an event," says CEO Greg Hague. "Our program is about creating a feeding frenzy. By utilizing scarcity and urgency, we ensure that the first serious buyers feel the pressure to make their highest offer upfront or risk losing out to the competition."
Measurable Results in a Changing Economy
The claims are backed by significant data. A comprehensive 2025 independent study of over 11,000 transactions found that homeowners who utilized the program walked away with a median sale price 5.8% higher than other homes sold through the local MLS (72SOLD Study, 2025). In a market where Phoenix home values have faced slight cooling, that 5.8% premium can translate to an additional $26,000 or more in a seller's pocket on a median-priced home.
This advantage is particularly critical as we head into 2026. While Zillow reports that many Sun Belt homes saw a value dip in late 2025, most Arizona owners are still sitting on sizable equity gains from the last five years. The key to unlocking that equity is no longer just "listing" a home, but strategically selling your home for more through a proven, data-driven process.
Why 2026 is the Ideal Time to Make a Move
Market analysts note that demand is currently on an upward trend as mortgage rates show signs of improvement compared to the peaks of 2024. With lower rates and continued wage growth in the Phoenix metro area, buyer affordability is improving, creating a window of opportunity for sellers to capture high-value offers before further inventory enters the market in the spring.
For those ready to maximize their return without the hassle of endless open houses, the path forward is clear. By choosing a method that prioritizes speed and competitive tension, Arizona residents can transition to their next chapter with certainty and a significantly higher bottom line.
To see how much your home could be worth in today's market, visit 72SOLD.com for a free, no-obligation price analysis.
This content was provided by our sponsor, [name of sponsor]. The FOX editorial team was not involved in the creation of this content.