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Dick’s Sporting Goods pulls Good Good Golf merchandise after controversial video

By
FOX Local
Business
Published August 27, 2026 10:18 AM MST
Published August 27, 2026 10:18 AM MST
article

FILE-A view of a Dick's Sporting Goods store on August 25, 2026 in Los Angeles, California. (Photo by Justin Sullivan/Getty Images)

The Brief

    • Dick’s Sporting Goods pulled Good Good Golf items from its store shelves after the content creator posted a controversial video that circulated online. 
    • Good Good Golf posted a video showing a man shoving a woman for touching his golf club.
    • Last week, Good Good Golf removed the video and issued a statement apologizing.

Dick’s Sporting Goods and its subsidiary, Golf Galaxy, removed Good Good Golf merchandise from its retail and online stores. 

According to The Associated Press, Golf Channel delayed its scheduled premiere of the reality show "Big Break x Good Good" because one of its sponsors wanted out. Multiple reports said Golf Galaxy was that sponsor.

RELATED: Dick's Sporting Goods plans to close some Foot Locker stores

Front Office Sports reported Tuesday that Dick’s and Golf Galaxy had stopped selling Good Good products.

Good Good Golf video sparks backlash

The backstory:

Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves a woman to the ground who was reaching for the club. He then warned her, "Do not touch my new driver."

The video was deleted by Good Good Golf and Callaway on Aug. 21 after criticism that it portrayed violence against women, though clips of the ad still circulated on social media after the official accounts removed it.

Good Good Golf statement 

What they're saying:

Good Good Golf apologized on Aug. 22 in a statement on X that said, "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission going forward."

The Associated Press reported that Good Good Golf was launched as a YouTube channel in 2020 and now is among the largest content creators in the sport, highlighted by eight men and four women competing in golf and various challenges. It has made-for-TV shows, apparel and other merchandise.

The Source: Information for this story was provided by The Associated Press and a social media post from Good Good Golf. This story was reported from Washington, D.C.


 

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