Black Friday online spending hits record $11.8B
Expert analysis: Black Friday vs. Cyber Monday
Despite economic uncertainty amid the holiday shopping season, shoppers spent billions of dollars both in-stores and online on Black Friday. Attention now turns to the online shopping event, Cyber Monday. Retail expert Carey Reilly joined LiveNOW from FOX's Josh Breslow to discuss what online shoppers might expect to find.
American shoppers turned to artificial intelligence (AI) in unprecedented numbers this Black Friday, helping push online spending to a record $11.8 billion as many consumers chose to avoid crowded stores and shop from home.
On the year’s busiest shopping day, U.S. online spending surged 9.1% from last year, and Americans increasingly relied on AI-powered chatbots to compare prices and track deals, according to new data from Adobe Analytics.
This year saw an 805% spike in AI-driven traffic to U.S. retail websites compared with 2024, when tools like Walmart's "Sparky" or Amazon's "Rufus" were not yet available.
U.S. shoppers turned to AI in unprecedented numbers this Black Friday, helping push online spending to a record $11.8 billion as many consumers opted to avoid crowded stores and shop from home. (Tijana Simic/iStock/Getty Images)
"Consumers are using new tools to get to what they need faster," Suzy Davidkhanian, an eMarketer analyst, told Reuters. "Gift giving can be stressful, and [large language models] make the discovery process feel quicker and more guided."
An Adobe survey also found that nearly half of U.S. shoppers have already used or are planning to use AI to assist with their online shopping this season.
Some of the most sought-after items this Black Friday included Pokémon cards, LEGO sets, Apple AirPods, KitchenAid mixers, the Nintendo Switch and PlayStation 5.
The spike in Black Friday online spending followed another record-setting day during Thanksgiving.
Consumers spent a record $6.4 billion online during Thanksgiving, driven in part by a surge in discounts.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Spending increased 5.3% compared with a year ago, as shoppers took advantage of Cyber Week deals that came in stronger than expected, according to Adobe Analytics.
Reuters and FOX Business' Daniella Genovese contributed to this report.