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Hershey unveils new twist on Halloween candy classics

Published August 14, 2025 8:40 AM MST

Reese's Miniatures, featuring the Peanuts gang (the Hershey Company)

Hershey is upping its Halloween game this year with a few new twists on its classic candy. 

According to a release from the Hershey Company, Harry Potter and Charlie Brown are among the icons joining (and returning to) the candy crew this season.

Hershey’s new Halloween candy 

Hershey says the following new Halloween candies and seasonal favorites will hit store shelves soon: 

RELATED: Spirit Halloween to hire 50,000 workers for the upcoming season

  • Reese’s Pumpkins and Reese’s Miniatures featuring the Peanuts gang from "It’s the Great Pumpkin, Charlie Brown"
  • Kit Kat Counts, a new spooky shape of Kit Kat candy
  • Hershey’s Cookies ‘n’ Crème Harry Potter Magical Friends Collection, featuring Harry Potter characters like Hedwig, Dobby, Buckbeak and Fawkes
  • Shaq-A-Licious XL Gummies 
  • Reese’s Mini Pumpkins Unwrapped – Hershey calls them "poppable" pumpkins. 
  • Twizzlers Ghosts – Ghost-shaped Twizzlers chews
  • Jolly Ranger Gummies Trickies – they come in different colors that don’t always match the flavor, "playing tricks on your taste buds."
  • Hershey’s Nuggets Pumpkin Spice Latte – the first Hershey’s fall harvest flavor in six years
  • Cadbury Caramello Miniatures
  • Cadbury Mini Harvest handfuls 

Hershey raising candy prices this fall

Dig deeper:

Hershey said in late July that it will be raising U.S. retail prices later this fall, but the company assured it’s not raising prices for Halloween candy. They say a volatile cocoa market gives them no choice. 

The price increase will be in the low double-digit percentages. 

What they're saying:

"This change is not related to tariffs or trade policies. It reflects the reality of rising ingredient costs including the unprecedented cost of cocoa," Hershey said in a statement.

The Source: This report includes information from the Hershey Company and The Associated Press. 

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