Super Bowl 2026: Commercials you'll see during the game
(Photo by: Joe Sohm/Visions of America/Universal Images Group via Getty Images)
From nostalgic icons and classic rock anthems to A-list celebrities and pop stars, Super Bowl LX’s 2026 commercial lineup is leaning hard into star power, humor and Americana.
Budweiser
Budweiser is returning to the Super Bowl with a standout "American Icons" commercial that stars a Clydesdale, a bald eagle, and features Lynyrd Skynyrd’s classic song "Free Bird."
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Bud Light
Peyton Manning, Shane Gillis, and Post Malone prove that nothing kicks off Super Bowl LX—or a wedding—quite like a keg, all set to Whitney Houston’s "I Will Always Love You."
Dunkin’
Dunkin’ commercial will feature a roster of A-list stars, including Ben Affleck, Jennifer Aniston, Matt LeBlanc and Jason Alexander.
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Hellmann's
Hellmann’s has cast Andy Samberg as "Meal Diamond" in its 2026 Super Bowl commercial, where he channels a Neil Diamond-style parody to belt out "Sweet Sandwich Time" in a playful ode to mayo.
Grubhub
George Clooney makes his Big Game debut in Grubhub’s first-ever Big Game commercial, directed by visionary filmmaker Yorgos Lanthimos, who’s also appearing for the first time. The spot follows a lavish dinner party that builds to a surprising twist: Clooney reveals that Grubhub will "eat the fees," eliminating delivery and service fees on restaurant orders over $50.
Pepsi
Pepsi’s Super Bowl LX ad, "The Choice," directed by Taika Waititi, revives the Pepsi Challenge as a polar bear chooses Pepsi Zero Sugar—proving that when labels disappear, Pepsi wins on taste.
Pringles
Pop superstar Sabrina Carpenter is teaming up with Pringles for its Big Game commercial. In a teaser, the singer plucks chip "petals" from a salty bouquet, musing, "He loves me, he loves me not."
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Xfinity
Thanks to Xfinity, "Jurassic Park" finally gets its happy ending — with Sam Neill, Laura Dern and Jeff Goldblum back together to show how reliable connectivity might have changed everything.
The Source: This story was reported from Los Angeles.