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NASCAR walks back 'Let's Go Brandon' sponsorship approval, Brandon Brown spokesperson says

CONCORD, NORTH CAROLINA - OCTOBER 09: Brandon Brown, driver of the #68 American PetroLog Chevrolet, walks the grid prior to the NASCAR Xfinity Series Drive for the Cure 250 presented by Blue Cross Blue Shield of North Carolina at Charlotte Motor Spee

NASCAR is walking back its approval of driver Brandon Brown's sponsorship with LGBcoin after initially approving the deal, according to Brown's spokesperson.

Brandonbilt Motorsports announced its partnership with LGBcoin on Dec. 30, and said that the cryptocurrency meme coin's logo would be displayed on Brown's Chevrolet Camaro for all 33 races of the NASCAR Xfinity Series.

The coin's website proudly reads "Let's Go Brandon!"

However, Brown's spokesperson Maxwell Marcucci told FOX Business that NASCAR pulled back its approval of the sponsorship deal on Dec. 30, after the partnership with LGBcoin was announced.

"After the announcement went live on Thursday morning, NASCAR acknowledged to us late that afternoon that we had received approval but that they now needed to discuss this at a higher level," Marcucci said.

A NASCAR spokesperson told Motorsport.com that Brown's team "jumped the gun" by announcing the partnership on Dec. 30.

Marcucci says that NASCAR's statement runs "counter to facts of the situation."

RELATED: What does ‘Let’s go, Brandon’ mean?

In a statement provided by Marcucci, Brandonbilt Motorsports received approval on the sponsors from a NASCAR Racing Operations official on Dec. 26.

According to the statement, the approval of the partnership was "unambiguous" as an opening portion of the email from the official said "The sponsors are approved..."

The statement acknowledged that the NASCAR official offered feedback on a minor graphic design change "to ensure legibility on the track at 170mph."

"We will continue to work with NASCAR and look forward to resolving this matter and clearing the air as soon as possible," the statement read.

RELATED: NASCAR denounces 'Let's Go Brandon' trend, says it wants to stay out of politics

In the Brandonbilt Motorsports press release, James Koutoulas, LGBcoin "HODLer" and founder of Typhoon Capital Management said that he hopes individuals hear "Let's Go Brandon" when thinking of the coin.

"We are proud to support Brandon this season, to help him continue his American dream," Koutoulas said. "If we do our job right, when you think of us, and you hear, ‘Let’s Go Brandon,’ you’ll think and feel, ‘Let’s Go America.’"

Brown will debut his partnership with the LGBcoin at the NASCAR Xfinity Series season opener at Daytona International Speedway on Feb. 19, according to the press release.

According to Coinbase, the LGBcoin has increased in value by almost 50% over the past seven days.

Last season, Brown finished 16th in the NXS standings, with one win, three finishes in the top five, and 10 finishes in the top 10.

Watch FOX 35 Orlando for the latest Central Florida news.


Ryan Gaydos contributed to this report