Neutrogena responds to fan backlash after death of Hayden Panettiere
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Neutrogena has publicly responded to backlash the skin care brand has received following the death of actor Hayden Panettiere.
The company, which worked with Panettiere from 2005-2015, said in a social media post that "we made her feel unsupported during a very difficult time."
Hayden Panettiere’s death
The backstory:
Panettiere died Sunday after paramedics were called to her apartment in Greenville, South Carolina. Panettiere was found unresponsive and in cardiac arrest, police said. According to police reports, Panettiere’s on-and-off boyfriend, Brian Hickerson, was at the apartment when she died, as was his brother, Zach. Her official cause of death has not been released.
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The onetime child star, who soared to fame in the TV shows "Heroes" and "Nashville" while struggling with alcohol addiction and depression, would have turned 37 on Friday.
FILE: Hayden Panettiere on Tuesday, September 24, 2024 (Photo by: Nathan Congleton/NBC via Getty Images)
Neutrogena responds
Dig deeper:
Following her death, fans brought up comments Panettiere made about Neutrogena after the company ended their 10-year partnership in 2015. At the time, Panettiere said Neutrogena cut ties with her because she spoke publicly about her struggles with postpartum depression.
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Fans have since called for a boycott of the brand and flooded Neutrogena’s social media feeds with negative comments.
What they're saying:
"We are deeply saddened by Hayden Panettiere’s passing," Neutrogena said in the statement on Instagram Thursday.
"For more than a decade, Hayden was a valued member of our Neutrogena community. We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be.
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"Hayden’s courage in sharing her challenges helped inspire important conversations and awareness. We are making a significant investment to a long-standing community health partner to help give more women access to the support they need, including care for postpartum depression. We will share more details with this community when plans are in place.
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"Out of respect for Hayden’s family and loved ones, we did not want to speak out so soon following her passing. Everyone at Neutrogena extends their deepest condolences to Hayden’s family and all who loved her."
The Source: This article includes information from Neutrogena’s Instagram account, FOX Business and previous FOX Local reporting.